You don't need more advice. You need someone who has done it.

Lead and sales strategy

Most companies don't have a lead problem, they have a focus problem. Leads come in from everywhere, nobody really picks them up, and sales teams spend their time on the wrong conversations.

And if you really do have a lead problem, we solve that together. We find the way to get your products and services in front of the right customers, so they find you instead of the other way around.

I help you define who your real customers are, where to find them and what should happen from the first contact to the signed deal. You end up with a strategy your team actually understands and uses, not a document that disappears in a drawer.

Sales coaching

Good salespeople aren't born, they're trained. I coach sales teams and individual sellers on how to prepare, how to listen, how to handle objections and how to close without pushing.

Over the years I've trained dealer networks, key account teams, sales directors, fleet managers and account managers, at different companies and in different industries. What I learned is that coaching only works when it's practical. So we work on real customers, real calls and real deals.

Starter coaching

Starting a company is exciting, but it's also lonely. There are a hundred decisions to make before you've sold anything.

I help founders sharpen their idea, figure out who their customer is, build their offer and find their place in the market. I ask the questions nobody else asks, and I help you keep moving when it gets hard.

Marketing and content strategy

Great products stay invisible without the right story. I help you decide what to say, to whom and where, and I know the practical side too: I've created photos, videos and social content for brands, dealer groups and OEMs.

We don't guess what works, we test it. With A/B testing on your messages, pages and campaigns, you see what your customers respond to and put your budget where it pays off.

Building the solution

Sometimes the answer is a tool. Then I build it for you, from the first idea to the version your team uses every day.

Most of the tools and solutions I've built so far run on Salesforce, on AWS or as custom SaaS. I've led the development of an OEM solution and built tools that dealer groups used every day, so I know a tool only works when people actually want to use it. That's why we start from how your team works, not from the technology.